Tunbridge Wells businesses back Kent Breakfast campaign

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By kentsussex | Wednesday, November 07, 2012, 11:15

Representatives of more than 20 tourism and hospitality businesses from across Kent gathered at Penshurst Place last month for the first Kent Breakfast workshop.

The Kent Breakfast scheme, promoted jointly by Visit Kent and Produced in Kent, is encouraging the county's B&Bs, hotels, restaurants, pubs, cafes and anywhere else that serves breakfast to ensure that at least 60 per cent of the ingredients are sourced from within Kent.

Businesses signing up to the free scheme and meeting the criteria for a Kent Breakfast will receive free marketing material, enabling them to promote themselves to existing and potential guests as a user of locally sourced produce.

On Wednesday, October 24, representatives of more than 20 tourism and hospitality businesses from across Kent gathered at Penshurst Place when Visit Kent and Produced in Kent jointly hosted the first of two free workshops designed to introduce the new scheme and give interested businesses ideas and advice on how to implement it.

"The session featured a presentation on the scheme, the chance to hear about a similar scheme in Sussex, advice on menu choices and extending seasonality and, of course, breakfasts made with Kent produce to sample," said Liz Sibilia, of Visit Kent.

"It was a very good event, very busy and the feedback we received was really positive. It was a really encouraging start to the campaign."

Among those attending was Nicholas Morris of Charcott Farmhouse in Leigh, near Tonbridge, who said he would be supporting the initiative.

"What particularly struck me was the speaker from Sussex who pointed out that when you buy your supplies locally you support your local economy and support the creation of local jobs in the future," said Mr Morris.

"I thought the event in general was very worthwhile and while we already buy much of our produce locally, we will be supporting Kent Breakfast."

Stephanie Durling, head of Business Development at Produced in Kent, added: "We were very pleased with how well received the event was and we know of at least one company that signed up to the scheme straight away."

The Kent Breakfast campaign is funded through Defra's Rural Development Programme for England and a second workshop takes place on November 14 at Brogdale, near Faversham.

For more information or to register, visit www.visitkentbusiness.co.uk

      

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